ROXY is reminding women that we are a united force
ROXY just launched its new global campaign, ‘Make Waves. Move Mountains,’ and it’s totally a movement we want to be a part of. ‘Make Waves. Move Mountains’ is all about celebrating the empowerment of women in action sports and beyond. ROXY has been an icon associated with female empowerment since 1990, and this movement is a call to action to all the women and dreamers who know and love the brand.
It’s not just about encouraging young women to embrace action sports. ‘Make Waves. Move Mountains’ aims to break down barriers and stereotypes. It’s about feeling absolutely beautiful and strong in your own skin. It’s about shooting for the stars and lifting up other women so that they can do the same.
“We are a force. A magnetic force. A force to be reckoned with. We seek the seasons, the south swells and the nuking powder.” That’s the ‘Make Waves. Move Mountains’ mantra. If you didn’t get the chills after reading that, then you will when you hear them spoken by the radiant ROXY women in this campaign video. The brand taps into its well-renowned snow and surf athletes, including Stephanie Gilmore, Dara Howell, Lisa Andersen, and Torah Bright, as well as celebrities, such as Hailey Baldwin, Martha Hunt, and Chanel Iman, to help promote a message of strength and support to young women of any age, sport, or dream.
“We are a force. A magnetic force. A force to be reckoned with. We seek the seasons, the south swells and the nuking powder.”
“ROXY exists to empower women. From the day Lisa Andersen, the first female competitive surfer, ripped in her boardshorts, we have stood with pioneers who challenged the status quo. Today, more than ever, we must demonstrate our ability to push boundaries across all arenas. Make Waves Move Mountains is ROXY’s bold invitation to accomplish just that,” said Danielle McKenzie, ROXY Global Director of Marketing.
ROXY is more than just a brand- it’s a lifestyle and a community all in one. And they are on a mission to encourage a new generation of empowered women. Empowered women who are not afraid to challenge the status quo, and who, in this digital age, remember to reconnect with the world’s natural surroundings. These are the women we need to raise and connect with. These are the women that will Make Waves and Move Mountains.
Learn more at www.roxy.com.