If you haven’t gotten a chance to check out the latest line from Hurley, lets just put it this way: you’re missing out.
We got to chat with the Hurley girl gang yesterday about what inspired the new line, the functionality of it and the hard work that really shaped the spring products.
From different patterns, prints and fits, this line is unique because it addresses the entire spectrum of girls today; all shapes and sizes.
A huge focus on these products was functionality; each piece was made with specific enhancements to take surfing, exercising and lounging to the next level. With all of them being primal in comfort and function, they also present an elevated element that makes it easy to dress up or down.
.. Count us in??
Brie Kandarian, head women’s designer, explained how her team came into the market with a very strong sense of who they were and what they wanted as a brand, which was an awesome feeling. The Hurley girls are a very collaborative and tight knit team, which has showed a lot of strength in their latest line.
Making a huge comeback, Hurley Women’s is bringing a new name to the game with elevated/ ideal clothing for active girls, with a hell of a team as well as strong goals for the future.
Having checked out the key pieces in this line, here's our favorites.